What is Tootimes?
Advertising opportunities
Newspaper's users can view the new community and the result
is a much higher number of page views than what an online newspaper normally obtains.
Sale of Banners
Video Advertising
Rich Media
Sponsoring
Promotions
LOOPPA can assist the clients in developing the strategy and tools to monetize their Newspaper.
Our flexible platform supports:
Integration with any leading Ad platform
Opportunities for direct sponsorship
Our new data mining technology tracks the user activity and allows for the
filtering of the audiences by novel parameters.
Users of social media websites leave a much richer and deeper track, usually
not reached by the traditional analysis tools.
Videos advertising
Key Findings
Pre-roll offers a strong call to action (click-thru rates averaged 10%); Non-Overlays’
strength appears to be in building brand awareness (78% viewed the ad for more than 15 seconds)
Pre-roll showed surprisingly high engagement with incredibly high click-thru rates
when interacting with a targeted audience
Completion rates for both 15 second pre-roll and interactive pre-roll averaged 87%
Pre-roll click-thru rate for the 15 second spot was close to 10%
Interactive pre-roll click-thru rate for the 15 second spot ranged between 11% higher and
35% higher than non interactive pre-roll depending on the nature of the call to action
When using interactive pre-roll ads, having the entire ad clickable appeared to impact call to action
Click-thru rates were four times as high when the entire ad was clickable vs. just the call to action